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The artists who built the sound belong in the same world as the culture they helped create.
THE CULTURE IN FULL
HIP-HOP
DRILL
AFROBEATS
LATIN
ELECTRONIC
Where the culture blows up.
Hip-hop, rap, trap, drill, R&B & soul, Afrobeats, Amapiano, Dancehall, Latin and electronic in full — iconic artists, current leaders and the next generation, all in one place. Stream full tracks, connect directly with artists and move through the culture without the distance of traditional streaming.
01
Full tracks.
No fragments.
No fragments.
02
Artists and fans.
Direct.
Direct.
03
Global culture.
Local movement.
Local movement.
not one corner of the culture
The names you know.
The names taking over.
The names you’ll know next.
Right now
The artists, tracks, scenes and movements people are actually talking about now.
Next up
Not a separate “unknown artist” corner. The next generation sits beside the people already moving culture.
BTR is not a talent-search bin. It is a music culture platform — the established, the exploding and the next wave sharing the same floor.
your taste has a pulse
Don’t just
listen.
Call it.
BTR turns listening into something you do, not something that happens in the background.
DROP ROULETTE
One unknown track. Every day.
Play it blind before the name, cover or hype can tell you what to think. Reveal it after your ears have had their say.
SCOUT
Hear something early? Put your name on the call.
Scout claims build a record of the artists and tracks you backed before the wider audience arrived.
CHARTS + BATTLES
Culture moves. You can see it move.
Country, genre and sub-genre boards, weekly heat, monthly winners and head-to-head tracks that make listening participatory.
streaming usually stops at play
The track is
only the start.
Message the artist.
Real 1:1 conversation lives inside the same app as the music — tracks, events, artist cards, playlists, photos and tips carried into chat, with BTR reactions, quoted replies and pins.
Put support where they can see it.
Tips land directly in the artist relationship instead of disappearing into a passive stream count.
Get something made for you.
Commission a private personalised video from participating artists.
Go backstage with the artists you care about.
Get closer than the public ever does — backstage moments, studio insights, tour days, unreleased tracks, rough demos, first listens, private broadcasts and personal drops sent straight from the artist.
Superfan availability is subject to the live store products and production feature configuration.
the world is big. culture is local.
What’s moving
around you?
Your city isn’t a filter. It’s part of the app.
Scenes Heat turns real listening activity into a local signal. Without location, BTR stays global. With it, the map gets closer.
- LOCAL HEAT What is rising around you.
- EVENTS Browse, map, RSVP and share.
- CREW FROM EVENT Turn the night into a room with your people.
music is social before it is statistical
Send it.
Argue about it.
Run it back.
Build the graph around the music.
Add friends across fan and artist accounts, see who is listening and move from discovery straight into a message.
Your group chat, with the culture inside it.
Private rooms for up to 1,000 people — shared tracks, artists, playlists and events, polls, BTR reactions and real-time conversation.
See who is on.
Listening activity makes the app feel occupied. Music is better when it feels like people are in the room with you.
your group chat, rebuilt around the music
Bring your people.
Bring the whole room.
A Crew is a private room for the people you actually send music to — up to 1,000 of them. Tracks, artists, playlists and events drop straight into the conversation, and the conversation has the tools to argue about them properly.
UP TO 1,000 MEMBERS
A room, not a thread.
Your city, your scene, your whole night in one place. Owners run it. Everyone brings the music.
BTR REACTIONS
Fire. Love. Vibe. Respect. Real.
Five reactions built for how the culture actually responds — not a tray of emoji. Long-press to see who felt it.
CREW POLLS
Settle it.
Two to six options, one vote each, change your mind until it closes. Votes are named, the leader lights up lime and WHO VOTED is one tap away.
REPLY · PIN · PHOTOS
Answer the exact message.
Quote any message and jump back to the original. Pin the one everyone keeps asking about. Drop up to five photos at once and swipe through them full-screen.
AI CATCH-UP
Missed the whole night? Catch up privately.
A summary of what the Crew has been talking about — shown only to you, never posted into the room.
3 WAYS TO ANSWER
Natural. Hype. Keep it going.
Three draft replies from the composer. Tap one, edit it, send it — or don’t. Nothing goes out without you.
CREW INSIGHTS
Owners see the room move.
Seven, thirty or ninety days of activity, a heat map of when the Crew is on, and how the polls landed.
REACTIONS · QUOTED REPLIES · PINS · PHOTOS · 3 WAYS TO ANSWER WORK IN 1:1 MESSAGES WITH ARTISTS AND FRIENDS TOO.
18 CREW LOOKS
The owner sets the room. Everyone sees it change — live.
nothing here is frozen
See what’s
moving.
MONTHLY WINNERS
Who owned the month.
HOTTEST THIS WEEK
What is breaking right now.
TRENDING PROFILES
Who the culture is moving toward.
COUNTRY / GENRE / SUB-GENRE
Go global or go specific.
PULL TO CLIMB
Refresh and see rank movement,
not a dead list.
one app. many reasons to open it.
Come for the music.
Stay inside the culture.
Listen properly — not teaser fragments.
Fresh drops, chart movement and the current front door.
Browse tracks, playlists and artists by scene, genre, tempo and country.
One blind play each day.
Build a record of hearing it early.
Country, genre and sub-genre movement.
Two tracks. One call.
Local culture from real listening signals.
Find the night, RSVP and share it.
Your people across fan and artist accounts.
Private music-first rooms for up to 1,000 people.
Two to six options. Named votes. The leader lights up lime.
Fire. Love. Vibe. Respect. Real.
A private summary of what you missed. Never posted.
Natural, Hype, Keep It Going. You edit. You send.
18 BTR backgrounds. The owner sets the room.
Owners see 7, 30 or 90 days of movement.
Tracks, events, playlists, artist cards, photos and tips inside conversation — with reactions, quoted replies and pins.
Private personalised artist videos.
Artist-offered unlockable badges, notes, audio and snippets.
Build, browse and share the music around you.
Open it. Press play. Decide later.
icons · right now · next up
Their music.
Their world.
Your place in it.
Stream the artists who built the culture, the artists moving it now and the generation coming next. Listen, call it, share it, run your Crew, find your city and get closer to the artists you care about.
